The story behind the Yuh Shop
When you're causing a revolution, you want to look good doing it.
How it began
From finance to merch
It all started as a bit of fun: to thank our partners for supporting us, we made some Yuh-branded hoodies and gear. Then word (and fashionable selfies) spread, and requests came flooding in. Soon, keeping it exclusive wasn't an option anymore - thanks to you, our Yuhsers. And the Yuh Shop was born.
The evolution
Our vision for value
We produce our merch the same way we handle finance: with fairness and affordability as the focus. The purpose of the Yuh online shop is to share the joy of Yuh, while delivering quality at a reasonable price that covers our costs. No hidden agendas, just fun products that fit our vibe–and yours.
The materials
Our quality merch
Durable fabrics, sustainable materials. We leave nothing to chance when it comes to handpicking the coolest and cosiest merch for you. Mass production doesn't fit with our philosophy, so we feature premium brands like Stanley/Stella, ensuring ethical sourcing and quality that’s made to last.
The Yuh app